September 23, 2021

Digitization in stationary retail: networking instead of competition

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The German Retail Association (HDE) and the German Association for the Digital Economy (BVDW) are advocating measures to drive digitization at the PoS, among other things. Online and stationary retail must be better coordinated digitally. We support this transformation with our RetailOneSolution Network.

"I can get that cheaper online."

"Online, I have more choice."

"Who knows if they even have it in the store."

Every one of us has heard the above sentences or uttered them ourselves, and it's not without reason that online retail is booming. This leads to losses in stationary retail and leaves city centers deserted. However, both HDE and BVDW are convinced that appropriate digitization measures could revitalize local retail.

What can this look like? Above all, the topic of multichannel must be driven forward, according to Marco Junk, Managing Director of the BVDW: "We have to stop seeing online retail and brick-and-mortar retail as competitors. Instead, we can strengthen brick-and-mortar retail by making it digitally capable and dovetailing online and offline shopping."

The two associations see it as the task of the future government to finally ensure fast WLAN across the board and the compatibility of software through standard formats and APIs. In addition, innovative pilot projects and pioneers as well as funding programs are needed. Due to the effects of the pandemic, only 40 percent of retail companies in Germany are able to invest in the future. Last but not least, there is a lack of open communication between tech companies, politicians, retailers and associations. Competitive thinking prevents innovation.

This is exactly how we, Consult-SK GmbH, see it, too, which is why we joined forces with other SAP partners at the beginning of 2021 to form the RetailOneSolution Network merged. With the combination of three different solutions, we offer retailers an all-in-one solution in the SAP® area to drive digital transformation in stores. Whether in city centers or in rural regions.

By combining SAP® Customer Checkout for payment transactions (hokona GmbH), Store Solution for omni-channel merchandise management (CAS AG) and Receipt4S® for KassenSichV-compliant management of POS data (Consult-SK GmbH), we are jointly able to offer a unique package to enable Store Management 3.0 from the SAP® Fiori Launchpad. For SAP® retail customers who are now considering investing in their future, our joint solution offers the ideal opportunity to take the technological infrastructure to the next level.

You can find more information on retailonesolution.com or you can contact us directly: [email protected]; +49(0)571 7834 3510

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